CEO & Founder
Shuhei is the founder of SMS (2175, TSE 1st Section), one of the largest Asian internet based healthcare information platforms. SMS has a presence in 13 countries and over 30 different revenue streams. It has either invested in or acquired over 20 companies globally. Shuhei was CEO for 11 years, leading the company to a market capitalisation of $500m before relinquishing his position in 2013. He remains the largest shareholder. Shuhei is a prominent investor in start-up companies and has so far invested in over 10 companies. His continued support of the start-up scene, along with his skills and experience, make Shuhei a sought after business partner by entrepreneurs. Shuhei graduated with a B.A. in Economics from Kyushu University, Japan.
Managing Director (Corporate Governance)
Takeo joined REAPRA in January 2015. Prior to REAPRA, he was a successful CFO in Japan for a total of 7 years. He held the position at Groupon Japan (acquired by Groupon Inc, Nasdaq GRPN) and Enigmo (3665, TSE Mothers). Previously he was an investment banker at Lehman brothers, specializing in the TMT sector, and an auditor at Deloitte. Since 2013, Takeo has personally supported more than 10 IT start-ups in Asia as a seed investor. Takeo holds an MBA from the University of Texas, Austin and a B.A. in Economics from Keio University, Japan.
Masaki joined REAPRA in April 2018. Prior to REAPRA, Masaki was Managing Director and Head of Equity Capital Markets at Morgan Stanley Japan, overseeing a number of cross-border pre-IPO financings, IPOs and equity/equity-linked financings for companies from various sectors, including leading start-up companies. He also has extensive experience working with private equity firms, having previously worked at Advantage Partners. Masaki earned BA in Economics from Tokyo University.
CLO & Director of Strategy and Communications
James joined REAPRA in August 2016, bringing with him extensive investment and business experience in the Digital Media, Marketing, and Technology space across Asia and North America. Prior to REAPRA, James was a consultant for Axiom, mainly focusing on negotiating large technology transactions and partnerships on behalf of some of the largest global companies. He previously held a similar role with IBM Singapore. Legally trained, James spent years as a securities litigator in New York followed by a stint with the Philippine Supreme Court. He completed his JD from Boston College Law School and BS in Communications Technology Management from Ateneo de Manila University. James is a member of the New York Bar.
Our experienced CxO team helps entrepreneurs navigate complex business landscapes to become trail-blazers.
Gabriyel joined REAPRA in June 2018 as Chief Research Officer. Prior to REAPRA, Gabriyel held senior leadership roles with several global unicorns (Rocket Internet, Skyscanner) and listed corporates (Expedia, Media Nusantara Citra) overseeing product strategy, management and investment in Asia. He was the co-founder of Singapore’s first game technology research lab in NTU and was faculty member of the university’s Computer Engineering School. In 2011, Gabriyel co-founded his 3D technology start-up that sold visualization systems to Intel and Motorola. Gabriyel holds a PhD and Master’s degree in Electrical and Electronics Engineering from NTU and an MBA from University of Illinois (UC).
Jun joined REAPRA in September 2015 as CTO. He also founded SPARK X LAB, a REAPRA subsidiary company, in November 2015. Jun has vast experience in the Technology and Engineering sectors and held several CTO roles at companies such as Bracket, Piece of Cake and AGRIBUDDY Ltd. Jun’s career began at Yahoo Japan where he spent 3 years from 2001. Jun has personally created a variety of web services including the handmade product marketplace, Cooboo, which was acquired by GMO Pepabo. Jun graduated with a Master of Science in Mechanical Engineering from Aoyama Gakuin University, Japan.
Head of Venture Investments and Joint Ventures
Priscilla joined REAPRA in July 2017 and brings over 10 years of M&A, direct investment and start-up experience to the group. Prior to REAPRA, Priscilla was the Director and Investment Committee Member of North Base Media, a global digital media and technology fund. She was responsible for the sourcing, financial due diligence and portfolio management at North Base Media. She started her career at Goldman Sachs, then moved into a career in M&A. She successfully closed M&A deals valued over SGD 370M across Southeast Asia, Japan and NZ at Deloitte and PrimePartners.She also co-founded a mobile discovery app, WeWantSugar and owned a cafe in Singapore called, Cups N Canvas. Priscilla earned an Executive MSc from Baruch College, NY and Bachelor in Corporate Finance & Marketing from the University of Western Australia
Head of Talent Acquisition & HR Business Partner
Kenny joined REAPRA in August 2016. A regular in the start-up scene across Southeast Asia, he has over ten years of experience in talent acquisition, HR business partnering, and P&L management. Previously, he was responsible for managing three business units (HR, Finance, and Sales & Marketing) at Adecco Singapore and was one of the pioneering members of Michael Page International’s Shanghai office. He graduated from Northwestern University in the US with a Bachelor’s Degree in Economics and International Studies.
Our support team provides functional skill sets to our founders, enabling them in their entrepreneurial journey.
Head of Marketing and PR
Imran has spent the last 19 years honing his skill sets across multiple industries; including TV production, publishing, recruitment and digital marketing. He has helmed numerous international publications as the editor of The Peak and Men’s Health, and also cut his teeth as a scriptwriter and producer for prime time television. For the past eight years, his focus has been on marketing and branding. To which he has been awarded accolades in the recruitment and talent acquisition landscape for his work on Spring Professional, the fastest growing recruitment brand in Asia, spearheading aggressive expansion in 16 countries in 3 years.
Laura joined REAPRA in October 2018 as Research Lead for Human and Social Sciences. A psychologist by training, her experience includes consulting, coaching and counseling, crisis management and intervention, learning and education, organisational development, and research. Laura has advance training in crisis management, as well as counselling and coaching interventions. She is a member of the American Psychological Society and the Singapore Psychological Society and is registered on the Register of Qualifications in Test Use (UK). She is also a certified Human Capital Strategist.
Prior to joining REAPRA, Laura worked in the consulting field for 13 years developing and delivering people management services and programmes for Fortune 500 companies as well as SMEs. Over 10 of those years were spent in key management appointments and leadership positions. Earlier on in her career, she worked in healthcare supporting patients with chronic illnesses and their families, and children with special needs. She was actively involved in major research collaborative projects between MOE and NIE (Singapore) dealing with ministerial level policies, teacher preparation and development, as well as education consulting projects for other governments. She has also been involved in research focusing on tertiary education in Singapore and the region. Laura is currently completing her doctoral studies with the University of Bath, UK. Her research focuses on human capital development and engagement amongst healthcare professionals.
Eugene joined REAPRA in February 2019 as Research Lead for Intellectual-Property Management and Market Analysis. Being a former recipient of the Singapore-MIT Alliance (SMA) Fellowship, Eugene graduated from NUS with a PhD in Biomedical Sciences and Public Health. Trained as a specialist in patents, he has spent over four years with the Intellectual Property Office of Singapore (IPOS) as a gazetted patent examiner, where he has examined over hundreds of patent applications ranging from various industries, such as Pharmaceuticals, Biomedical, Biotechnology, Medical technology, Food science and others. With a keen eye for patentable inventions and good understanding of various industries, Eugene is adept in performing patent-related searches for patentability and freedom-to-operate considerations and for IP-related analysis.
Other than being an expert in patents, Eugene also has advanced training in other branches of IP, such as trademarks, IP management and licensing. Further relying on his expertise in patents and IP, Eugene sets his focus in developing IP-based business intelligence, alongside IP portfolio building and management. Alongside, Eugene also teaches IP and patent topics to the Masters and PhD graduate students in NUS, School of Medicine as an adjunct lecturer.
HR Operations Manager
Sharon joined REAPRA after 9 years with several Big Four professional services firms. She has extensive knowledge in administration, policies and procedures. She is very experienced with localization for corporate clients, managing relationships with local government agencies and mergers, acquisitions, and de-mergers. She prides herself in her ability to multi-task and manage pressure with a positive and flexible attitude. Sharon graduated with a B.Com in HRM from Murdoch University, Australia and is keen to expand her experience on local HR administration.
Sing Rui is a full cycle content creation specialist with more than 7 years of combined experience in driving corporate design excellence and digital strategy. Initially from the advertising and design industry, she branched out into digital marketing and branding in 2013, where she was one of the pioneering members in launching Spring Professional, the fastest growing recruitment consultancy in Asia. Leading the revitalisation of the brand, she developed its current contemporary style and set the global benchmark for all of Spring Professional’s 70 offices worldwide. Her extensive work in content marketing and digital transformation with the brand has also seen her awarded with multiple accolades within the recruitment space. Sing Rui graduated from the National University of Singapore with a B.A. in Communications & New Media.
Toby joined REAPRA in February 2018 as Accounts Manager responsible for the SEA headquarters accounts while providing financial advisory support to the subsidiaries and associates. Prior to REAPRA, he was with Deloitte & Touche for over 7 years managing a portfolio of clients comprising start-ups, group audits, listed company and multinational conglomerates of various dynamic and diversified industries. His interest lies in team mentoring and counselling which shaped his involvement in the staff morale sub-committee. Toby holds a Bachelor’s degree in Accountancy from Nanyang Technological University, Singapore, and is a member of the Institute of Singapore Chartered Accountants.
Senior Software Engineer
Keita joined REAPRA in January 2018 as a Senior Software Engineer. Prior to REAPRA, he worked as a Software Engineer in several startup companies developing web services and mobile apps. Keita holds a Bachelor’s degree in Computer Science from Tokyo University of Technology.
Lisa joined REAPRA in September 2018 as Legal Counsel. Prior to joining REAPRA, she spent over 4 years working in a medium-sized Singapore law firm with a strong focus on investments, start-ups and funds. In the course of practice, Lisa has worked with various funds, incubator managers, accelerators, incubator programmes and start-ups, and has handled numerous transactions such as investments into start-ups, acquisitions, and the sale and purchase of businesses and intellectual property. Additionally, she has also assisted many start-ups with inter alia their operational legal requirements, setting up of employee share option schemes, and compliance with employment law and data protection legislation. Lisa obtained a Bachelor of Laws (Hons) from the National University of Singapore and has been admitted to the Singapore Bar.
Michael joined REAPRA in July 2017. Prior to joining the company, he was a Consumer & Market Knowledge Manager at Procter & Gamble. In this role, he led strategy for a portfolio of brands within the Fabric and Home Care sector in Asia- advising on growth and turnaround opportunities, investment optimization, and data and analytics strategy. He has deep experience in market research and consumer insights, but also has finance background as Summer Analyst – Debt Capital Markets for HSBC where he was involved in the largest capital markets transaction in Philippines at the time. He graduated from Ateneo de Manila University with a B.S. in Management Engineering and Minor in Financial Management.
Human Resources Associate
Amalthea joined REAPRA in Oct 2018 after spending 5 years as a Talent Acquisition and Agency Development Consultant under one of the top insurers in Singapore.
Supporting REAPRA as a Human Resources Associate, she acquires talents for the group and its subsidiary companies. In addition, she supports and nurtures their entrepreneurs to develop their own unique HR branding and strategy.
Alvin joined REAPRA in June 2018 as an Accountant. Prior to joining REAPRA, he was with Deloitte & Touche LLP and was engaged with both local and overseas listed multi-national companies and also private companies on financial reporting and advisory on financial reporting standards. In addition, he part of the team of process re-engineering for specific audit procedures in Deloitte & Touche LLP. He has obtained his academic qualifications from the Association of Chartered Certified Accountants (“ACCA”) and is a member of both the ACCA and Institute of Singapore Chartered Accountants.
Lee Qi Wei
HR Operations Associate
Prior to REAPRA, Qi Wei is a personal and expatriate tax professional with 9 years of experience out of which 8 years were from Big 4 environment. Completed the Fundamentals level (ie. Applied knowledge and Applied skills examinations) with The Association of Chartered Certified Accountants (‘ACCA’) and is currently in her final paper of the Advanced level. She is excited to gain new knowledge and skill set in the field of Human Resource administration.
Liyana’s focus lies in international trade, corporate strategy, business and market intelligence with 6 years of experience in the Asia-Pacific and Southeast Asian regions. She has consulted for think tanks, international organizations, healthcare, energy, and technology firms. Liyana is a SOAS University of London, MSc Finance (Economic Policy) candidate. She holds a BSc (Hons) Economics degree from the University of London, with academic direction from the London School of Economics and Political Science. She serves as the Head of Policy and Research for the United Nations Youth Associations Network (UNYANET), and was Country Ambassador for the Singapore Committee for UN Women’s Project Inspire for three consecutive years.
Corporate Strategy Associate
Koji joined REAPRA in May 2018 as the Corporate Strategy Associate. Prior to joining the company, he worked as a management consultant at McKinsey & Company and the head of Business Strategy in mixi.Inc in Tokyo.
His experiences include corporate and market entry strategy development, operations improvement and organisational transformation for companies in various industries. One of his areas of expertise is to be able verbalise complex concepts in different abstraction levels. With his expertise, he is leading the generalisation effort, which aims to derive solutions for common problems faced by start-ups in complex fields. He holds a Bachelor degree in Law from the University of Tokyo and a Master’s degree in Information Technology from Monash University in Australia.
Corporate Strategy Associate
Go joined REAPRA in November 2017 as a Corporate Strategy Associate. Prior to REAPRA, he worked at Strategy&, the global strategy consulting team at PwC (formerly Booz & Company) in Tokyo.
We drive eager-to-learn entrepreneurs towards building long term sustainable businesses.
Corporate Strategy Associate
Minyi joined REAPRA in April 2017 as a Corporate Strategy Associate. She embarked on an entrepreneurial journey when she was 18, receiving accolades such as the Shell LiveSpark Entrepreneur’s Merit Award and the University of Adelaide’s Entrepreneurs Challenge grand prize. After she pursued her finance honours degree in Nanyang Business School under the university’s foremost Nanyang scholarship program, she spent 2 years in management consulting for CIB projects in Hong Kong and India. Inspired by the books “Zero to One” and “The Startup Owners’ Manual”, she started several projects to experiment problem-solution fit with minimal cost and assisted early stage start-ups in customer and business development. She is Project Management Institute PMP- and Agile-certified.
Corporate Strategy Associate
David joined REAPRA in August 2017, and brings 7 years of experience in the Aviation industry to the group. Prior to REAPRA, he had worked on industry development and incentives at the Civil Aviation Authority of Singapore and as a business development manager with Singapore Technologies Aerospace.
At Singapore Technologies Aerospace, David was responsible for strategy development of the company’s airframe maintenance and aviation training & services clusters, as well as the creation of business plans for greenfield projects in the fields of unmanned aerial vehicles, and airframe maintenance in emerging markets.
He graduated from the University of Michigan with a Bachelor’s Degree in Aerospace Engineering.
Corporate Strategy Associate
Lorin Winata is a Corporate Strategy Associate in REAPRA based in Singapore and holds a B.Sc in Business Administration with a concentration in Finance and minor in Entrepreneurship from University of Southern California.
Prior to REAPRA, Lorin was an investment associate at East Ventures. Her experiences include launching the restaurant arm of a lifestyle group in Singapore, co-founding a dining club startup, and working with food startups in Los Angeles. During her time in college, she was elected as a Senator in the Undergraduate Student Government and sat on the Discretionary Funding Board, overseeing the budget for campus programming and student organisation funding.
Saijai (Kia) Pongsripetch
Corporate Strategy Associate
Corporate Strategy Associate
Daisuke joined REAPRA in September 2018 as a Corporate Strategy Associate. Prior to REAPRA, he worked at the Boston Consulting Group, strategy consulting firm at Tokyo Office.
At the consulting firm, he engaged in company-wide cost reduction for a global client in Energy sector.
Daisuke holds a Bachelor’s degree in Arts & Sciences from the University of Tokyo.
Corporate Strategy Associate
Eileen is a Corporate Strategy Associate at REAPRA. Prior to joining the company, she worked as an advisor at an impact advisory and investment firm in Zurich, advising international development organisations on innovative finance. She also has experiences advising and working with various startups on corporate strategy, business development and venture financing in Switzerland and Hong Kong. Before venturing into the startup ecosystem, Eileen was a policy maker at the Ministry of Finance and Ministry of Health in Singapore, developing and implementing national policies.
Eileen holds a Bachelors in Business Administration from the National University of Singapore, as well as Master’s in Banking and Finance and CEMS Master’s in International Management from the University of St. Gallen.
If you are at early stage and embrace ‘efficient entrepreneurship’, contact a member of the B80 Team.
Lien Pham manages the Investments in the Build 80 Program in Vietnam. She holds a B.Sc in Economics from University of Nottingham, the UK.
Prior to REAPRA, Lien was the Head of Danang Business Incubator, which provides business services to help early-stage startups build and expand businesses. She has worked closely with startups across different industries such as healthcare, agriculture, tourism, F&B, etc, and supported entrepreneurs assessing market opportunities, validating business models, acquiring new customers, and raising fund. She was recognized with “Outstanding Contribution Award” by Da Nang Startup Coordination Council.
Investment Sourcing (Thailand)
Phak joined REAPRA in Sep 2018 after spending 3 years as a Business Development and Career Adviser at one of the top Japanese HR Recruitment & Consultant companies in Thailand. Prior to that, he spent 6 years in an MLM business as an independent distributor, where he honed and developed his skills in sales, marketing, business development, as well as in training & development. Phak brings this wealth of experience to REAPRA in supporting B80P as the Investment Sourcing expert for Thailand.