REAPRA

THE BRAND STORY
What is REAPRA?

R E Research A P R A Practice

Research

Our operations and strategies are deeply rooted in well-researched practice, theories and concepts. Through rigourous academic and business research processes, we constantly look towards moving forward with intent and the right knowledge

Practice

Armed with our accumulated business insights, we put our theories to the test - via a process of assumption testing, trials, and hands on practices - which Reapra diligently utilizes in refining our business models and strategies

OUR MISSION

Through research and practice, we nurture entrepreneurs into industry leaders,
and contribute towards the betterment of society.
Better Society

Our businesses which have achieved presence in a broad range of industry fields, aim to make meaningful positive contribution to the society, both socially and economically

Industry

Sustainable and scalable businesses within a promising business field that can attain more than S$10 billion market capitalisation

Through research and practice, we nurture entrepreneurs into industry leaders, and contribute towards the betterment of society.
Our businesses which have achieved presence in a broad range of industry fields, aim to make meaningful positive contribution to the society, both socially and economically
Sustainable and scalable business within a promising business field that can attain > SS10 bn market capitalisation
reapra-logo

Launched in January 2015, we are a venture builder and investment group based in Singapore with a strategic focus on developing sustainable businesses.

What is a venture builder?

We identify with a 'build' mentality, as opposed to a 'sell' mentality. Our focus is on developing the founder who in turn will be the driving force behind any business.

Unlike traditional venture capital firms, we are in for the long run, and our patient capital approach gives both the founder and business the space to grow with a long-term view.

OUR FOUNDER

SHUHEI MOROFUJI

reapra-logo

Shuhei, who founded SMS Co., Ltd - one of the largest Asian healthcare information platforms with presence in over 13 countries and over 30 different revenue streams - is your quintessential entrepreneur.

It took a mere 5 years from start-up to IPO, establising Shuhei as one of the fastest, and also the youngest in Japanese history to do so.

Set up his first company at
25
Retired from the business at
36

After being the CEO for 11 years, he relinquished his position at SMS Co., Ltd in 2013, and embarked on a journey to support the start-up scene. To which REAPRA was founded.

With the success of SMS Co., Ltd, Shuhei today has a market cap of above US$270 million and still owns around 20% of the business.

Taking a business from

ZERO TO ONE

quote

Our mission, as a team in a complex world, is to better society. To give back, and to improve ourselves along the way. Each and every one of us at Reapra is here for this journey.

VISIONARY

Venture Building

REAPRA and our portfolio companies aim to
make a positive contribution to society by:

REAPRA and our portfolio companies aim to make a positive contribution to society by:

industry-life-cycle
Understanding the structure of industry life cycle
developing growing
Developing growing business models and contributing to the growth of the industry in a broad range of industry sub sectors
learning and adapting
Learning and adapting with the times and passing this methodology on to the next generation of leaders

REAPRA, Has a Way

The REAPRA Way is a guiding methodology that focuses on growth, through research and practice. At its core, it includes key elements of learning by doing, conceptual approaches to managing complexity and a journey towards mastery. Our goal is to nurture industry leaders, who will enable society in the future.

Learning by Doing (LBD)

LBD refers to a theory of education expounded by American philosopher John Dewey. He theorized that learning should be relevant and practical, not just passive and theoretical. At REAPRA, every team member is expected to be a practicing specialist, not only in their own field, but to also go above and beyond their perceived limitations.

Managing Complexity

Complexity management is a methodology that deals with the analysis and optimization of complexity in business enterprises. The effects of complexity pertain to all business processes, especially along the value chain, to which complexity management requires a holistic approach, coupled with REAPRA's unique self-reflection model.

Journey Towards Mastery

By taking cue from both living and historical masters of their individual craft, REAPRA seeks to extract the essence of the mastery journey, as expounded by author, Robert Greene, and to apply to each and every member of our organisation, in becoming the better version of ourselves.

REAPRA
391B Orchard Road, Level 22, Ngee Ann City Tower B, Singapore 238874
© Reapra Pte Ltd, 2018