REAPRA
THE STORY
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What is REAPRA?
R E Research A P R A Practice
Research
Our operations and strategies are deeply rooted in well - researched practice, theories and concepts. Through rigourous academic and business research processes, we constantly look towards moving forward with intent and the right knowledge.
Practice
Armed with our accumulated business insights, we put our theories to the test - via a process of assumption testing, trials, and hands on practices - which Reapra diligently utilizes in refining our business models and strategies.
OUR MISSION
Through Research and Practice, we contribute to the betterment of society,
by creating industries.
Launched in January 2014, we are a venture builder and investment group based in Singapore with a strategic focus on developing sustainable businesses.
What is a venture builder?
We identify with a 'build' mentality, as opposed to a 'sell' mentality. Our focus is on developing the founder who in turn will be the driving force behind any business.
Unlike traditional venture capital firms, we are in for the long run, and our patient capital approach gives both the founder and business the space to grow with a long-term view.
OUR FOUNDER
SHUHEI MOROFUJI
Shuhei, who founded SMS Co., Ltd - one of the largest Asian healthcare information platforms with presence in over 13 countries and over 30 different revenue streams - is your quintessential entrepreneur.
It took a mere 5 years from start-up to IPO, establising Shuhei as one of the fastest, and also the youngest in Japanese history to do so.
After being the CEO for 11 years, he relinquished his position at SMS Co., Ltd in 2014, and embarked on a journey to support the start-up scene - to which Reapra was founded.
Shuhei currently remains the biggest shareholder of SMS Co., Ltd, which is continuing to grow with steady annual increases in its revenue as well as overall market value, even after his resignation - a testament to his philosophy that a company's success should never be pegged to a single person.
Our mission, as a team in a complex world, is to better society. To give back, and to improve ourselves along the way. Each and every one of us at Reapra is here for this journey.
VISIONARY
Venture Building
Reapra and our portfolio companies aim to make a positive contribution to society by:
Reapra, Has a Way
The Reapra Way is a guiding methodology that focuses on growth, through research and practice. At its core, it includes key elements of learning by doing, conceptual approaches to managing complexity and a journey towards mastery. Our goal is to nurture industry leaders, who will enable society in the future.
Learning by Doing (LBD)
LBD refers to a theory of education expounded by American philosopher John Dewey. He theorized that learning should be relevant and practical, not just passive and theoretical. At Reapra, every team member is expected to be a practicing specialist, not only in their own field, but to also go above and beyond their perceived limitations.
Managing Complexity
Complexity management is a methodology that deals with the analysis and optimization of complexity in business enterprises. The effects of complexity pertain to all business processes, especially along the value chain, to which complexity management requires a holistic approach, coupled with Reapra's unique self-reflection model.
Journey Towards Mastery
By taking cue from both living and historical masters of their individual craft, Reapra seeks to extract the essence of the mastery journey, as expounded by author, Robert Greene, and to apply to each and every member of our organisation, in becoming the better version of ourselves.